For: Kano email marketing and web development
Briefs: To design and produce:
- Black Friday, Hour of code and Reviews emails
- Cyber Monday website homepage background graphics
- Black Friday/Cyber Monday Google banners
Responsibilities: The creative lead for on above projects, presenting work in progress to stakeholders at key intervals. Ensuring that:
- Html files rendered correctly across all popular email clients and were optimised for desktop and mobile
- Banners satisfied Google's technical requirements.
Outcomes: As well as designing on brand emails in keeping with overall campaign creative, I optimised emails by:
- Including mobile and desktop optimised hero images
- Increasing body copy size to be more legible on mobile
- Adding vibrant coloured backgrounds to break up selected content sections
For the Cyber Monday background image I worked closely with developers to ensure that the timer animation rendered correctly and was juxtaposed with the other elements across various screen breakpoints.