Responsibilities: The creative lead for on above projects, presenting work in progress to stakeholders at key intervals. Ensuring that:

• Html files rendered correctly across all popular email clients and were optimised for desktop and mobile
• Banners satisfied Google's technical requirements

Outcomes: As well as designing on brand emails in keeping with overall campaign creative, I optimised emails by:

• Including mobile and desktop optimised hero images
• Increasing body copy size to be more legible on mobile
• Adding vibrant coloured backgrounds to break up selected content sections

For the Cyber Monday background image I worked closely with developers to ensure that the timer animation rendered correctly and was juxtaposed with the other elements across various screen breakpoints.