Alison is a versatile graphic designer working across digital, print and brand design. With experience working across many sectors, including retail, FMCG, corporate, public, startup, charity and the arts. Alison works closely with clients to deliver creative visual design solutions that communicate effectively with their target audience.
With a holistic approach to projects, Alison uses her creative expertise to fully understand a brief and interpret this into an engaging user focussed visual solution.
Services provided include:
- Digital and print marketing campaign material - design and production of eye catching flyers, brochures, posters, ads, emails and other communications to attract business.
- User interface design - putting user experience first and foremost to design informative websites, apps, interactive PDFs and other graphical interfaces.
- Brand design and development - creating and developing visual identities and toolkits. Seamlessly integrating branding across multiple on and offline channels for consistency and recognition.
Additional services provided, often required as part of the above include copy writing and editing, art direction, presentation design, motion graphics, illustration, image sourcing, photography and photo editing.
Alison is currently open to new opportunities. Please contact her about your requirements.
A brief history
Alison’s passion for graphic design started at Camberwell Art College in the early 2000s. An initial interest in web design provided perfect marriage between left and right brained thinking.Having originally studied illustration, a new and exciting world combining these skills with user interface design and coding opened up. Work experience at confetti.co.uk lead to her first position there, during a period that was very much early days for the web.
The next few years took Alison first to boutique design agency PH2 Ltd., after which followed a period of freelancing before joining the Brand and Marketing team at Virgin Trains as a Digital Designer. After seven exciting years there she made the move back to freelance and founded Marksmade Ltd.
And a bit more...
Passionate about social issues and sustainability, Alison is always striving to use her design skills to make a positive impact. In addition to working for high profile clients, Alison also works with smaller charities and local organisations such as Artyface and Lambeth for a Cool Planet.
When not immersed in her professional work Alison can be found at her allotment or out and about seeking visual inspiration in galleries and on the streets of the capital.