Generic digital branding

Spring and summer 2014 was a period between large brand campaigns and an interim generic brand style was used across external print and digital platforms.

I designed artwork in this style that was implemented across all Virgin Trains social media channels - Facebook, Twitter, Google+ and YouTube as well as on the Virgin Group website Virgin Trains page. Banner ads created during this period also used the generic 'sparkly' branding which was designed to transition smoothly into the new Arrive Awesome campaign launched in September 2014.