For: BMW Group on behalf of Zone Digital.
Brief: Create visual assets that increase awareness and drive downloads of the My BMW app among new and existing BMW owners.
Responsibilities: Design of digital guide for retailers to use when promoting the app, along with an aftersales print flyer and email.
Outcomes: An eye catching, informative guide was produced using campaign photography, screen mockups and other assets. Aftersales material was designed with consistency in mind, using a previously unused non car focussed campaign shot.