Working with big brands and small businesses alike, my approach is tailored to your project requirements. From helping start-ups establish a unifying visual brand, created engaging integrated marketing campaign visuals for the likes of GWR and providing valuable support for in-house and agency studio teams when they’ve been busy, I’ve collaborated with individuals, teams, and organisations across sectors, delivering work that not only looks good but performs.
My approach:
- Understand your brief and business needs
- Communicate clearly and consistently
- Develop creative concepts that align with your brand
- Deliver polished, effective designs – on time, every time
Services provided include:
- Digital and print marketing campaign material - design and production of eye catching flyers, brochures, posters, exhibition stands, ads, emails and other customer communications.
- User interface design - putting user experience first and foremost to design informative websites, apps, interactive PDFs and other graphical interfaces.
- Brand design and development - creating and developing visual identities and toolkits. Seamlessly integrating branding across multiple on and offline channels for consistency and recognition.
If you’re looking for a reliable freelance designer who blends creativity with strategy, get in touch to talk about your project.
A brief history
My passion for graphic design started at Camberwell Art College (University of the Arts, London) in the early 2000s. An initial interest in web design provided perfect marriage between left and right brained thinking.
Having originally studied illustration, a new and exciting world combining these skills with user interface design and coding opened up. Work experience at confetti.co.uk lead to my first position there, during a period that was very much early days for the web.The next few years took me first to boutique design agency PH2 Ltd., after which followed a period of freelancing before joining the Brand and Marketing team at Virgin Trains as a Digital Designer. After seven exciting years there I made the move back to freelance and founded Marksmade Ltd. in 2018.
Since going freelance, I’ve worked both in-house and agency side for many high profile clients including Trustpilot, First Group (GWR and Avanti West Coast), Lloyds Banking Group, Pets at Home, Royal British Legion and BMW Group.
And a bit more...
Passionate about the environment and sustainability, I’m always striving to use her design skills to make a positive impact. In addition to designing for big brands, I also works with smaller charities and local organisations such as Artyface and Innate Wisdom.
In 2022 I relocated from inner London to the Cotswolds where I now work mainly remotely.
When not immersed in her professional work I can be found at my allotment or out and about seeking visual inspiration in galleries around the UK.
