For: Virgin Trains Stations
Brief: To design and build a two-touch awareness email for customers whose home station was to get automatic ticket gates (ATGs). To design and produce and information leaflet to hand out at affected stations along with a pull-up banner.
Responsibilities: I was the creative lead on the project, responsible for delivering the final artwork and html email code. For this project I worked across both print and digital.
Outcome: A quick team brainstorm session led to the title ‘Gate Expectations’ and the Dickens novel concept which I carried across all publicity material.