Virgin Trains - automatic ticket gates

For: Virgin Trains Stations

Brief: To design and build a two-touch awareness email for customers whose home station was to get automatic ticket gates (ATGs). To design and produce and information leaflet to hand out at affected stations along with a pull-up banner.

Responsibilities: I was the creative lead on the project, responsible for delivering the final artwork and html email code. For this project I worked across both print and digital.

Outcome: A quick team brainstorm session led to the title ‘Gate Expectations’ and the Dickens novel concept which I carried across all publicity material.

ticket gate emails

Automatic ticket gate emails

ticket gate leaflet and card

Automatic ticket gate leaflet and just passing card