The number of digital channels that Virgin Trains have in addition to their main website is increasing, as they continue to improve customer experience and extend their services to different markets. Even though they use different platforms, brand consistency and usability are of utmost importance to give the customer a seamless user experience.
Many of the Virgin Trains station car parks are managed by NCP, and inpartnership with them we have enabled customers to book their parking in advance. I designed the Virgin Trains branded interface on NCP's booking site in a similar style to modules on virgintrains.com. I also re-skinned NCP's booking confirmation and cancellation emails.
I led from a brand perspective on Railblazers a new booking portal for businesses. Although branding of the site was limited, as with the NCP portal I was able to bring elements of the main Virgin Trains website into the design for the site login screen. I was also responsible for brainstorming and coming up with the portal name ‘Railblazers’.
Virgin Trains have a page on the Virgin Group website. After their site redesign I updated our profile in a generic branded style for longevity that was also worked well with the overall site style.
Facebook and Twitter are important customer relations channels as well as being used for marketing purposes at Virgin Trains. I regularly update our social media channel branded graphics with our advertising campaign artwork. This also includes YouTube.