My BMW app awareness campaign

For: BMW Group on behalf of Zone Digital.

Brief: Create visual assets that increase awareness and drive downloads of the My BMW app among new and existing BMW owners.

Responsibilities: Design of digital guide for retailers to use when promoting the app, along with an aftersales print flyer and email.

Outcomes: An eye catching, informative guide was produced using campaign photography, screen mockups and other assets. Aftersales material was designed with consistency in mind, using a previously unused non car focussed campaign shot.

My BMW retailer guide cover
My BMW retailer guide - about section
My BMW retailer guide - introduction
My BMW retailer guide - user quotes
My BMW retailer guide - section 2
My BMW retailer guide - audience
My BMW retailer guide - prospects
My BMW retailer guide - new customers
My BMW retailer guide - existing customers
My BMW retailer guide - aftersales

Pages from My BMW digital retailer guide

My BMW Aftersales flyer

My BMW aftersales A5 flyer

My BMW Aftersales email

My BMW aftersales email