For: Innate Wisdom
Brief: To create a logo and visual identity for holistic health and wellbeing brand Innate Wisdom.
- Design a logo reflecting the brand and it’s ethos
- Devise a suitable colour scheme to use with graphic elements
- Suggest suitable imagery and style to use across various touch points.
- The logo comprises a graphic icon based on a lotus flower shape and infinity symbol. Coupled with a simple sans serif title font, the name can be placed to the right or below the icon for flexibility
- A colour scheme of warm hues and gradients in a range of tones can be used for the logo, as a tint over imagery and sparingly as solid fills
- Montages of calming and uplifting photographic imagery are overlaid with colour scheme gradients to form composite visuals invoking the brand personality.