Virgin Trains - digital chanel branding

The number of digital channels that Virgin Trains have in addition to their main website is increasing, as they continue to improve customer experience and extend their services to different markets. Even though they use different platforms, brand consistency and usability are of the utmost importance so that the user has a smooth user experience.

Railblazers is a new rail travel booking site for businesses. Through this site they can manage all their business travel under one account with multiple bookers and the ability to obtain reports easily. I was the project lead from a

Many of the Virgin Trains station car parks are managed by NCP. Customers are handed off from virgintrains.com to a version of NCP's booking site that I rebranded. I also re-skinned NCP's booking confirmation and cancellation emails.

Virgin Trains have a page on the Virgin Group website. After their site redesign I updated our profile in a generic branded style for longevity that was also worked well with the overall site style.

Facebook and Twitter are important customer relations channels as well as being used for marketing purposes at Virgin Trains. I regularly update our social media channel branded graphics with our advertising campaign artwork. This also includes YouTube.

Railblazers

Railblazers business rail travel booking site

virgin.com page

Virgin Trains page on virgin.com

Be Bound For Glory campaign - Facebook header

Be Bound For Glory campaign Facebook header - 09/2015

Arrive Awesome campaign - Twitter branding

Arrive Awesome campaign Twitter branding - 09/2014