Responsibilities: Sourcing and developing illustrated images based on the provided statistics. Creating each persona layout to include the factual information in an eye catching and readable way, whilst in keeping with the BMW brand.

Outcomes: A stock illustration comprising of a wide range of characters was adapted to create each persona group, with modification to colours and composition where needed. Icons were created for each media preference and other key points mentioned across the ownership demographics, using and developing existing iconography where possible.