Virgin Trains - Android messaging demo and presentation screens

For: Virgin Trains New Technology

Brief: Virgin Trains were invited to case study Google‘s new Android messaging. To demonstrate how enhancements to exisiting pre-departure SMS messages could help customers and drive business.

Responsibilities: I was the creative lead, working closely with the team at Google and our tech team. I made sure that the designs were in keeping with our other digital platforms and that the language used was on brand. I also designed presentation visuals for the technology showcase in Barcelona.

Outcomes: Being involved with an exciting new product before going to market was a great opportunity. The demo was well received by the telecoms industry and paves the way for the future of text messaging. It has the potential to ease customer pain points, such as finding your platform number and train seat.

Station plan for Android messaging demo

Station and seat plans via Android messaging

Shop info for Android messaging demo

Onboard shop infomation via Android messaging

Presentation slides for tech expo

Case study presentation slides