Virgin Trains - CRM emails

For: Virgin Trains CRM

Brief: To design and build various marketing solus and service message emails to send out to the Virgin Trains database.

  • To come up with a design layout and concept for the main image, making sure that it is on brand.
  • Copywriting the written content of the email which includes coming up with an effective subject line.
  • Building the email using html and css, making sure the email works across all the popular email clients and the layout responds to different screen widths.
  • Supplying the final html email to our provider Trainline to send out.
  • Outcomes: Ongoing creation of various emails, many of which support Virgin Trains’ partnerships or relay an important message to the entire database.

    I recently created an email style guide with agency TWM for use when creating all Virgin Trains emails to improve design consistency further. View this project here.

Flex your travel times

XPeak offer email
Virgin Red

XVirgin Red invite email
Delay Repayment

XDelay Repay trigger email
Delay Repay solus

XDelay Repay solus email
Brain Train business newsletter

XBrain Train business newsletter

Email hero images from various Virgin Trains CRM campaigns