Keen to grow their database and to get to know customers better in order to send targeted communications, email campaigns are on the increase at Virgin Trains.
I regularly work with the CRM and partnership teams to design and build mobile friendly html emails. Templates are modular consistent in style and format to aid brand recognition and ease of creation.
The main image – always the star of the show – comes in a variety of different styles and executions dependent on the subject. Here are just a few of my designs for email hero images. Click or tap on each image to view the full email which I have designed, built and written copy for.
I'm also currently working on a style guide with our CRM agency for all Virgin Trains emails to improve consistency further. Watch this space...